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Our Curation
Our curation at Caffeinados Hub goes far beyond selection. It is a meticulous and rigorous process, based on technical and sensory criteria that guarantee the excellence of each bean. We do not choose products randomly; each coffee that arrives to us goes through a complete reprocessing process, ensuring its purity and standardization.
Quality is verified through detailed laboratory analyses and in-depth sensory tests, where experts evaluate the unique profile of each batch. In addition, traceability assessment is essential, allowing us to understand the entire journey of the coffee, from the producer to your cup. With this, each batch is classified and directed to the best channel, and our Safe Bean™ seal is your guarantee of complete quality control, from origin to sale. With a simple QR Code, you have access to the full report of each batch, proving that transparency and excellence are our standard.
ABOUT US
Caffeinados Hub is the largest technology center for specialty coffees in Brazil, located in Carangola, Minas Gerais — in the heart of Zona da Mata. We operate as a platform for reprocessing, curation and marketing of green and roasted coffees, connecting producers, roasters and consumers with a focus on traceability, sensory identity and transparency of origin.
Our Values
Transparency in the coffee chain, from soil to cup, is essential to ensure traceability and trust. It drives innovation with purpose, using technology to ensure quality and authenticity. In this process, the producer plays a central role, deserving of recognition and fair compensation for their work.
Sensory excellence is manifested in each batch of coffee, which has a unique purpose, profile and identity. This is achieved through practical sustainability, which values respect for the environment and people, creating an experience rich in flavor and meaning.
Our Mission
Our project was born with a clear and unwavering mission: to radically transform the way specialty coffees are selected. We go far beyond the cup, delving into the essence of each bean to value the origin and uniqueness of each terroir. We believe that true excellence begins in the field, which is why we are committed to highlighting the producer, confirming their work, passion and knowledge, which are the basis of truly exclusive coffees.
With our platform, we build bridges to promote a fair and transparent relationship throughout the production chain. We directly connect those who plant, those who roast and those who consume, eliminating barriers and ensuring that each link in this chain is valued and rewarded equitably. It is a commitment to integrity, quality and a fairer future for specialty coffee.
Our Vision
Our vision is ambitious and transformative: we want to be a national and international reference as a true hub for specialty coffees. This is not just any goal; it is the search for an ecosystem where cutting-edge technology meets impeccable traceability, ensuring that every step of the coffee journey is transparent and accessible. We believe that innovation, when applied with purpose, increases quality and trust.
To achieve this excellence, we have sustainability in all its dimensions and fair trade as pillars, ensuring that respect for the environment and valuing people are at the center of everything we do. Our goal is to connect the field to the cup with excellence and identity, creating a unique experience for the consumer and a more prosperous future for producers. We want the world to think of us when they think of specialty coffees.
